Content strategy refers to the planning, development, and management of content—written or in other media. It focuses on the planning, creation, delivery, and governance of content. Content not only includes the words on the page but also the images and multimedia that are used. Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience on a website or social media page. The journey of great content begins with a concrete strategy, based on research and genius solutions. We also spot and map trends to put you ahead of the game in your industry.